What has over a dozen years as a creative taught me?
That to pitch an idea, you sometimes have to sing on a client call. However badly.
That creativity is only half the challenge. You also need problem-solving acrobatics to get stuff approved by corporate stakeholders and made on budget.
That burning the midnight oil burns you out. But working smarter and faster energizes you.
And that in spite of CMO curveballs, bizarro media buys, and ever-shrinking budgets – the wide-open possibility of a new brief never gets old.
These days, I call Brooklyn home. But i grew up in Massachusetts and won’t apologize for cheering for America’s most hated teams. Before Brooklyn, I graduated from Syracuse University, and worked at ad agencies in Philadelphia.
